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A National Association of Realtors’ study found that:
• 98% of homebuyers who searched for a home on the Internet found photos to be among the most useful features of Realtor websites.
• Another 78% of homebuyers find virtual tours to be “very or somewhat useful.”
In another study, the Redfin Research Center found that Realtors average thousands more for a listing when they used professional photography instead of their own point-and-shoot camera.
And yet, only 15% of listings use professional photography as part of their marketing strategy. Consequently, our services not only increase your potential commission, they serve as a substantial sales differentiator—an important consideration in a competitive market.